Social Media Kit

The Peace Day Challenge is a global effort to turn the International Day of Peace into a day of global action that affirms peace as a real alternative to the increasing violence we see daily. It encourages people to build peace on September 21, and to inspire others to join in, using the social media tag #PeaceDayChallenge.

We invite you to commit to the Peace Day Challenge by taking an action on or around September 21 and sharing it on your social media accounts. Promote your involvement with the Peace Day Challenge and the International Day of Peace with the materials in this kit, or use them to inspire your own online campaign.

Before September 21:

  • Head to to get ideas for action.
  • Share your commitment on your networks using the hashtag #PeaceDayChallenge.
  • Record and share a 15-second video of you issuing your challenge.
  • Share our graphics of historic peacebuilders calling for action, or create your own.
  • In your post, be sure to tag specific people or groups you’re challenging so they know about it.
  • Share the #PeaceDayChallenge flyer to encourage others to participate.
    • Here are a few sample messages for Facebook, Twitter, and other networks:
      • The International Day of Peace is coming up! Will you take action for peace and take the #PeaceDayChallenge?
      • Peace matters! Take the #PeaceDayChallenge with us for the International Day of Peace:
      • Tag @USIP on Twitter, @usinstituteofpeace on Facebook, and @usipeace on Instagram so we can re-share!

On September 21, the International Day of Peace:

  • Share a photo, video, or message about how you or your organization is taking up the
    #PeaceDayChallenge! Here are a few ideas:

  • Ask your followers to take an action for the #PeaceDayChallenge and share it.

After September 21:

Keep the conversation about peace going! Follow #PeaceDayChallenge, share your peace-related resources, and find more ways to stay engaged at and

For questions or for more information, please contact:
Steven Ruder, Senior Social Media Specialist, U.S. Institute of Peace (@USIP),